8 Tips About Omnichannel Marketing From Industry Experts
Tips from Industry Experts to execute effective Omnichannel Marketing
In scaling a business for an eCommerce store owner, it is super important to know where your customers are coming from and which digital marketing channels have the highest conversions.
But that’s only a piece of the cake.
Omnichannel is an effective strategy to focus on the important touchpoints along the customer’s journey and optimize them all across multiple channels.
Does that make sense at all?
Studies show a customer pays an average of 9% more when there are at least four channels along their customer journey. Yet, only 45% of brands have a strategy in place.
Brand owners must step towards Digital Commerce by adopting Omnichannel Engagement.
Let's deep dive and understand a few advised Omnichannel Tips:
1. Create a personalized experience
Airline brand Virgin Atlantic offers an omnichannel marketing experience where in terms of any issue raised by the customer, the customer service team can reach out via the channel the customer prefers to be contacted on. It is suggested to implement this sort of personal touch to your customer service.
2. Offer a dynamic experience:
Bank of America has set the standard for offering a dynamic experience in the industry allowing everything from appointment scheduling to check deposits to be handled by desktops and mobile apps. The company is committed to an omnichannel experience ensuring that basic activities are hassle-free.
3. Your channels should work with one another:
When purchasing from a brick-and-mortar store, 82% of customers consult their smartphone. It is of help if the shopping channels work with one another instantaneously to provide powerful omnichannel marketing. Such communication keeps customers satisfied, happy, and recurrent.
4. Make it easy for the customers:
Zomato has a mobile ordering app and an online system that allows placing an order from anywhere, even on the go. It allows users to save favorite orders and notifies them for pickup once ready. This way, omnichannel and easy-to-navigate tools make customers' lives easier.
5. Understand your target audience:
Orvis is using a winning omnichannel strategy using first-party data to understand the demographics of affluent customers and their interest in modern e-commerce tools. This lets employees recognize loyal customers and deliver an additional compelling offer.
6. Integrate in-store and online experience:
In Sephora the ‘Beauty bag’ features allow shoppers to look for items and try them on virtually. In-store features include complimentary makeovers and workshops.
7. Be smart about your customer data:
Leveraging first-party customer data has big benefits. We can utilize our customer data to offer not just incentives, but suggestions of services based on what we know about the customer. Ecommerce brands like Flipkart, Amazon uses the customer data like the last purchase history and recommends likewise products.
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