Chai and Charm: The Unconventional Magic of Indian Marketing
How India's Unique Marketing Charms Audiences, One Cup of Chai at a Time Marketing in India = blend of colors+ cultures+ chaos. With a diverse population of over 1.3 billion people and a rapidly evolving consumer landscape, it's no wonder that brands are constantly searching for that elusive "sweet spot" in their marketing activities. In this blog, lets embark on a whimsical journey through India's marketing maze, exploring examples from various brands, touching upon the role of Gen AI, and, of course, get your cup of Chai!!! 1.Bhangra Beats and Holi Hues! India is a land of festivals, and brands have mastered the art of tapping into these celebrations. Take, for instance, Cadbury's iconic " Kuch Meetha Ho Jaye " campaign during Diwali. They understood that sweets are an integral part of the festival, and their message resonated with millions. It wasn't about selling chocolates; it was abo