Omnichannel Marketing: All the Stats, Facts and Data You'll Ever Need to Know in 2023
Omnichannel Marketing: All the Stats, Facts and Data You'll Ever Need to Know in 2023 Today, more than two-thirds of all purchases are made with the help of digital devices. Consumers prefer to browse and research using their smartphones, then buy in-store. A recent survey shows that 61% of American consumers prefer online shopping over physical stores. As per our research from multiple resources, let’s look through a few facts and data stated below: Customer retention rates are 90% higher for omnichannel than for single channels. Purchase frequency is 250% higher on omnichannel vs. single channel and the average order value is 13% more per order on omnichannel vs. single channel. Over 35% of customers expect to be contacted by the same customer service representative on any channel. 61% of customers have not been able to easily switch from one channel to another when interacting with customer service The number of orders placed online and picked up at brick-and-mortar stores by