Omnichannel Marketing: All the Stats, Facts and Data You'll Ever Need to Know in 2023
Omnichannel Marketing: All the Stats, Facts and Data You'll Ever Need to Know in 2023
Today, more than two-thirds of all purchases are made with the help of digital devices. Consumers prefer to browse and research using their smartphones, then buy in-store. A recent survey shows that 61% of American consumers prefer online shopping over physical stores.
As per our research from multiple resources, let’s look through a few facts and data stated below:
Customer retention rates are 90% higher for omnichannel than for single channels.
Purchase frequency is 250% higher on omnichannel vs. single channel and the average order value is 13% more per order on omnichannel vs. single channel.
Over 35% of customers expect to be contacted by the same customer service representative on any channel.
61% of customers have not been able to easily switch from one channel to another when interacting with customer service
The number of orders placed online and picked up at brick-and-mortar stores by customers grew 208% during the pandemic.
90% of customers expect consistent interactions across channels.
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel.
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store.
By 2022, e-commerce will account for 23% of all retail sales globally. In 2017, this figure was 15.3%.
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