Making Good Omnichannel Marketing Even Better with EchoApp

5 Tips for Making Good Omnichannel Marketing Even Better

In 2020, eCommerce sales reached $794.5 billion in the US alone. However, with emerging businesses now participating in eCommerce, it can be difficult to stand out in the competition and connect with your audience. Brands are adopting towards digital presence and hence its crucial to plan omnichannel marketing.

How can we upgrade our omnichannel marketing?

Post covid brands adopted a unified approach to maintaining their customer interactions. The omnichannel approach understands the importance of a strategized, segmented and personalized approach toward a customer’s journey. Let's look into a few practices for best results:

1. Plan Experience

Customers expect a frictionless experience with your brand. Providing an array of integrated channels allows them to interact easily. This in turn helps brands in attracting potential customers and retaining them. Additionally, it gives deep insight into the customer data which the brand can leverage in their targetted offerings.

2. Personalization

Omnichannel personalization shows remarkable results by providing customers with a consistent experience across channels. It connects with visitors 4.3x faster than the business benchmark. It involves understanding customers through their behavior across all channels and targeting them proactively. Food brands like Zomato and Swiggy, and even retail brands like Adidas and Gucci uses push notification to personalize their message keeping a track of users' last activity.

3. Segmentation of audience

Segmenting our audience is vital for the customer experience. With such a large audience, it is suggested to deliver targeted marketing material. This will allow recommending the correct products to the right set of audiences depending on a user’s demography, page visits, age, etc.
For awareness, Netflix uses social media generously to create buzz, for the consideration stage, it sets clarity on its offerings for visitors. For the third stage, it lays out its subscription plan, once the user successfully navigates, it assures users that one can upgrade or downgrade from the current plan at no cost. They keep their visitors very focused with no cluttered space and take visitors towards sign-up

4. Simplify the Process With marketing tools

Choosing the right set of marketing automation tools for your business objectives can simplify the process and help build a cohesive, customer-centered strategy that forms the core of omnichannel marketing programs. Such a tool like EchoApp can help you to be flexible and agile so you can pivot as the needs and habits of your customers change.
With EchoApp’s adoption, Diamond Softech has grown by about 22% in 10 months, with 3-4 million messages sent daily. 

5. Get the context correct

Context is one of the most critical aspects of an omnichannel marketing approach. We need to make sure the message's context is relevant to the user, and make efforts to deliver it to them when they are most engaged and on the desired channel.
Not communicating the context correctly can have a negative impact on the brand and a major setback in engaging users.

How to extract a high ROI using these tips for Omnichannel Marketing?

Omnichannel marketing, if done right, can help you improve your revenue. Here are a few ways in which we can use omnichannel marketing to boost our ROI:

• Consistent messaging across multiple channels

• Being customer-centric by providing an overall brand experience.

• Integrating data-driven marketing strategy.

Now, we have a tool that is not only an easy-to-use but also an intuitive platform to help expand your savings for customer communication. 

EchoApp is a Silicon Valley-incubated, AI-powered, single API, customer engagement platform aiding enterprises with :

• Omnichannel Messaging across all Channels.

• Blended Call Center for agents.

• Single Channel API Integration.

What’s Next?

Customer Experience is a concern for marketers today. Why? Because it reflects the entire reason why marketers market. Post the rise of social media and mobile phones, businesses and brands have to be always “on”, ready to take on opportunities to prospect and engage with customers anywhere, anytime. It involves around:

1. Welcoming new users 
2. Engage users.
3. Re-engage inactive users
4. Convert them into brand loyalists

Conclusion:

While building an omnichannel icon strategy, put your customers first. Brainstorm strategies to reach the intended audience and engage them while re-engaging inactive users and turning them into brand loyalists.
EchoApp is an effective omnichannel tool that will lead to increased traffic and improved customer retention. It is a way to build personalized relationships with your customers in the digital world. To know more click here https://www.echoapp.co/contact-us or call us directly at +91 7738919680